Market Gap Analysis Workshop & Dinner with Cinnamon Bridge

Our resident beverage accelerator Cinnamon Bridge has now launched with a 4 month programme to support 20 new food brands annually together with a strong set of business partners covering areas of relevant expertise, including branding, FMCG sales and marketing, research and finance.

 As a part of the Cinnamon Bridge acceleration programme, a series of group workshops are available for public.

 Cinnamon Bridge’s partners will provide an in-depth analysis of the current food and beverage market trends. During the workshop the market climate for Cinnamon Bridge start-up categories will be analysed with priceless tips for performing a market research on a budget.

 Market Research workshop will help to come up with the right questions you need to get answered before you start and later on as you build your business. We will run through the basic generation of the qualitative and evaluation of the quantitative data that is essential in the decision making process throughout your R&D, Branding, Market Entry and Advertising processes.It will be an opportunity to listen to a unique case study of the successful brand that has used the market insights in their product development process. Meet and mingle amongst other food and beverage entrepreneurs and learn how to use the data to make your food business plan ready to present in front of the target investors and buyers. One of the first Food Startup focused events in London with a special workshop to understand the value of a well prepared market research.

20 hand picked entrepreneurs and 5 Cinnamon Bridge accelerator start-ups will participate in the event in search for the answers to their Market research related questions:

• How to find your gap in the market?
• Who is your perfect consumer and where can you find him?
• Who are your competitors and how much they make?
• How to find the positioning strategy that will work for your business?
• How to navigate through the data to summarise the essential things that you will use?
• What data should you use for your sales and investors pitches?

Agenda:

16:00 – 16:30 Reception, Coffee and Networking

16:30 – 17:00 MINTEL: Market Trend overview, data and future expectations.

17:00 – 17:20 MALLOW & MARSH Case Study – “How I used Market Research to develop my product”

17:20 – 17:30 Break

17:30 – 18:15 Cinnamon Bridge Start-ups Presenting their research on Categories

18:15 – 19:30 Market Research workshop . See how to evaluate the consumer feedback, both positive and negative to improve the product and communication.

19:30 – Dinner served by Matt from Killer Tomato , Drinks, Networking